By Paul Pannone
Black items in wedding planning are said to be popular but are found to be limited to current trends like cakes and diamonds, according to the Wedding Report and tuxedos, as per tradition. Discussions with fashion experts and editors feel the buzz centered on “a few people that decided to wear a black bride’s dress to their wedding” should not be taken seriously.
“You always have the Hollywood factor on something like this. Someone that decides to make a statement doesn’t mean it will become publically accepted or becomes a sustainable business. So, even if a few hundred ladies followed along, there are over 2.2 million weddings a year; you do the math,” said several fashion editors and publishers.
Radical fashion experts say red wedding gowns are also beautiful, as well as popular. Some claim this trend will probably become a norm in wedding fashion in the future. Other trendy items like pastel shades in lavender, mint green and baby blue are also in. But when it comes to breaking all the rules and snubbing superstition, there is no greater statement than black.
In search of “mainstream” black wedding dresses, experts and retailers agree there is no such thing. “There is nothing mainstream about a black wedding dress—most are morphs and are simply customized evening gowns made to look like wedding dresses. If they’re not, they may be or one-offs by designers but certainly are not part of a style run and readily available,” say several retail sources.
On Twitter, comments mostly trashing the black dress idea say, “Black wedding dresses? I think that's pushing it too far. Soft colors like pale pinks, yellows, maybe, but definitely not black. I'm finding it interesting how many people are responding to this question. They feel it's whatever makes the bride happy. I agree to a point, however, to me, black is associated with mourning. Isn't this supposed to be the happiest day of her life?” feels Dorinda Duclos. Duclos and other business people feel a totally black dress is neither appropriate for a wedding nor significant in the numbers sold.
In a balancing statement, Melinda Massie of Melinda Massie Events told eWN, “Yes, the black wedding dress is decidedly untraditional. However, brides are personalizing their weddings more than ever these days and breaking from tradition. If a lady rarely wears white in her day to day life, why should she have to wear it on her wedding day if she’ll be uncomfortable? I think a black cocktail dress would be very chic for a wedding that was a quick, informal ceremony followed by a wonderful cocktail party. A bride should feel at her most comfortable and most beautiful on her wedding day. If that’s in a black dress, she should go for it! For a lesbian wedding I planned, both brides wore black. One was in a beautiful gown while the other wore a tailored suit. They were both relaxed and looked fantastic.”In many cases we found designs incorporating a bit of black into white dresses, making them stylish and very fashionable. But, in search of a production run of Lilly Munster black-black-black wedding dresses, the search remains allusive. “That’s because, as you’ve found, there is no demand for the item. The look is geared more toward Gothic segments and represents a very narrow market of people that don’t reflect the true market,” reiterate fashion publishers.